Advertising

Plain Spoken Farmers

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Small World

Monstanto came to us with a treasure trove of existing photography and the desire to take their brand into a “new space.” Their words, not mine. So we gave their assets new life with plain spoken lines and sentiments straight from the framers themselves. In the end, they loved these ads. Everything about them. And would definitely run them, just not today.

Contribution:
Writer

Playing nice

Observations

Check out the custom stadium background on MLB Game Day. This is exactly what you would see if you were standing at home plate at Busch Stadium in St. Louis. Except the sign in center field would say Coca Cola and the outfield boards would be covered with local advertising.

So, who didn’t want to do the legwork to make this happen? To make this look authentic as possible? MLB? Coca Cola? Would it have been worth it to Coke to have their actual sign represented? Do they care? What’s a few hundred thousand impressions to one of the biggest soda companies in the world? Peanuts, probably.

Makes me wonder if Coca Cola was even approached. My guess? No. MLB probably wasn’t looking at this free app as a money making venture otherwise they would have gone to greater lengths to secure the advertising space.

Now, what would have been headsy, was if MLB sold virtual advertising for outfield walls so the image on the screen was unique to the viewing experience. Maybe next year.

Solgans about advertising or life?

Inspirations, Observations

I love the thoughts in this article. It’s a little dated but the sentiments are timeless.

  1. Break rules, not hearts.
  2. Conduct symphonies, not transactions.
  3. Deliver inspiration, not packages.
  4. Earn respect, not money.
  5. Give gifts, not burdens.
  6. Inject soul, not machinery.
  7. Keep commitments, not secrets.
  8. Leave artifacts, not brochures.
  9. Send love letters, not pitches.
  10. Write books, not emails.
  11. Build bridges, not barriers.

Sometimes I think people “in the business” forget that at the end of the day, they’re talking to real people with real needs, real feelings and real time access to a wide range of social media outlets that can instantly sink or float their business.

The underlying message to all of these is pretty simple. If you treat people right, they will be loyal customers and speak highly of you to other customers. It’s funny to me that they end the article by reminding people there’s nothing wrong with being radical. Are they perceived radical because these rules no longer represent the norm? Possibly.