Check out the custom stadium background on MLB Game Day. This is exactly what you would see if you were standing at home plate at Busch Stadium in St. Louis. Except the sign in center field would say Coca Cola and the outfield boards would be covered with local advertising.

So, who didn’t want to do the legwork to make this happen? To make this look authentic as possible? MLB? Coca Cola? Would it have been worth it to Coke to have their actual sign represented? Do they care? What’s a few hundred thousand impressions to one of the biggest soda companies in the world? Peanuts, probably.

Makes me wonder if Coca Cola was even approached. My guess? No. MLB probably wasn’t looking at this free app as a money making venture otherwise they would have gone to greater lengths to secure the advertising space.

Now, what would have been headsy, was if MLB sold virtual advertising for outfield walls so the image on the screen was unique to the viewing experience. Maybe next year.