I love the thoughts in this article. It’s a little dated but the sentiments are timeless.

1. Break rules, not hearts.
2. Conduct symphonies, not transactions.
3. Deliver inspiration, not packages.
4. Earn respect, not money.
5. Give gifts, not burdens.
6. Inject soul, not machinery.
7. Keep commitments, not secrets.
8. Leave artifacts, not brochures.
9. Send love letters, not pitches.
10. Write books, not emails.
11. Build bridges, not barriers.

Sometimes I think people “in the business” forget that at the end of the day, they’re talking to real people with real needs, real feelings and real time access to a wide range of social media outlets that can instantly sink or float their business.

The underlying message to all of these is pretty simple. If you treat people right, they will be loyal customers and speak highly of you to other customers. It’s funny to me that they end the article by reminding people there’s nothing wrong with being radical. Are they perceived radical because these rules no longer represent the norm? Possibly.